MADE YOU LOOK™ | LEMON

Pictured: The debut issue of Lemon, from the creators of GUM.

This weekend, while perusing the magazine section at Barnes & Noble, and feeling very bored by everything that I saw, I spotted the corner of a magazine that piqued my interest. Tucked behind 20 other magazines, and so wedged in the rack that it was almost touching the florescent tube lights inside the shelf, I carefully slid the magazine out from what could have very well been its final resting place.

I anxiously opened up the book and began carefully leafing through the pages. This thing is fucking beautiful, I thought to myself. Not only is the magazine large format (12" x 12" at least), the cover has a stunning veneer with some sort of laser-cut icons on it. Plus, the interior is layed out and designed with the utmost attention to detail. And, what's most impressive, is that Kevin Grady and Colin Metcalf (the fellows responsible for Lemon) didn't skimp on content as so many glossy design-centric magazines often do.

The content includes a tribute to Bill Murray; a last page column penned by JT Leroy, Lemon's editor-at-large and now infamous literary figure; a special music section that's layed out like a comic book and features Aesop Rock, Annie and one other artist I'm forgetting; and a host of other great stuff. Oh yea, and there are Lemon-scented inserts throughout the book that act as guideposts/mini table of contents. However, these are the guys that put together GUM Magazine, so Lemon is only a natural progression. Impressive, most impressive.

Related links
Lemon Magazine
GUM magazine